Archive for December, 2009
Your Sales Letter – 7 Essential “Must Haves” In Your Sales Letter
Dec 14th
Your sales letter (or sales pitch) can make or break your marketing campaign. Before you create a single ad, whether it be a post card flier, a telemarketing sales pitch, an email letter, or a 30 second TV or radio commercial, create the perfect sales letter first. Once it’s done, you will have a strong template from which you can adjust for any type of marketing medium.
1. Identify the prospects problem (hook them).
Imagine your prospect giving you 5 seconds to keep his attention. Don’t waste the precious time doing anything other than expressing the problem. There is a difference in identifying the problem and relating to the problem (see must have #2). Expressing the problem is done by writing a catchy headline. It’s your chance to keep the prospects attention for an additional 5 seconds. What we’ve accomplished so far is “the hook.” Now lets start to reel them in closer.
2. Relate to the prospects problem (comfort them).
Now it’s time to relate to the prospect by personally relating to his problem. This may sound confusing, but trust me, it’s not. Here, you need to express that you’ve had the same problem; that you know what it’s like to be in the same situation. Be creative here and make sure you talk in the past tense. You “had” the problem, now your going to introduce the solution, which leads us into must have #3. Read the rest of this entry »
Lingo Business Telephone – Lingo VOIP Business Telephone Review
Dec 12th
VOIP Busienss Telephone Line
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I’ve been using Voice Over IP (VOIP) services even before the capability to assign a phone number existed. Technology has definitely come a very long way.
Before I get into Lingo VOIP service, if you have not read my article on the realistic needs of having a business telephone line (stuff nobody ever tells), check it out first.
Lingo features include the basic voice mail, call waiting, three way calling, call forwarding, speed dialing, and the like. They have undoubtedly gone overboard to compete in the marketplace with some new and advanced features.
One advanced feature I utilize quite often is the new free international calling to just about any country you can think of. Their on-line account management and call tracking has actually been a ‘deal saver’ to me. There will come a time when a client is adamant about you missing some sort of conference call or telephone meeting. In my defense, I did a screen shot of the phone log, sent it over and, that was that. Read the rest of this entry »
Small Business Marketing – 6 Business Marketing “Must Dos” During Hard Times
Dec 11th
Times are hard and marketing in general is not an easy task. Here is a “modern” list of marketing facts to not only get you through the hard times, but also stay ahead of your competition.
1. Market hard when times are tough.
Across the world, during these extremely difficult financial times, our clients are reluctant to spend money. Don’t cut your marketing budget. When your clientele slows its spending, market more to increase your client base. I relate decreasing a marketing budget in times like this to cutting back on bait when the fish aren’t biting. You need to maintain or even increase your marketing expenses. Add in some creative tactics to present your sales pitch and catch more fish.
2. 7 is the number of completion.
Zig Zaggler along with all the sales gurus will tell you, it takes 7 impressions to make a sale. In all of my marketing campaigns, I have to say it’s true. If your sending out post card mailers, buying television commercial slots or simply cold calling, you need to calculate into your plan whoever is listening, you have to push it to them 6 more times. OK, that’s easy enough if you know what your doing. Read the rest of this entry »
Business Credit – Start Establishing Business Credit Yourself
Dec 9th
There is an overload of internet based companies dominating good information about how you can establish business credit. Promises and guarantees of up to $500,000 in unsecured business credit lines are presented as if it were an easy task. Truth be told, actually three truths be told, they are correct and they can achieve these results for you easily.
The problem is, they charge on upwards of $2,500 just to enter their programs. And as they act on your behalf and gain more credit lines, you are charged a percentage of the total amount and your small business is responsible for paying off the piece of pie they take.
Can you imagine, the debt you’re creating before you get to utilize a single dollar? $500,000 in business credit lines can cost your business up to $100,000 in debt before you even get access to the funds.
I’m a firm believer in using other people’s money (OPM) to take risks with, but getting it and then giving it away is mind boggling to me. Earlier I mentioned three truths and I’ve only covered two.
Let’s put at serious end to that right now! Read the rest of this entry »
