Times are hard and marketing in general is not an easy task.  Here is a “modern” list of marketing facts to not only get you through the hard times, but also stay ahead of your competition.

1.  Market hard when times are tough.

Across the world, during these extremely difficult financial times, our clients are reluctant to spend money.  Don’t cut your marketing budget.  When your clientele slows its spending, market more to increase your client base.  I relate decreasing a marketing budget in times like this to cutting back on bait when the fish aren’t biting.  You need to maintain or even increase your marketing expenses.  Add in some creative tactics to present your sales pitch and catch more fish.

2.  7 is the number of completion.

Zig Zaggler along with all the sales gurus will tell you, it takes 7 impressions to make a sale.  In all of my marketing campaigns, I have to say it’s true.  If your sending out post card mailers, buying television commercial slots or simply cold calling, you need to calculate into your plan whoever is listening, you have to push it to them 6 more times.  OK, that’s easy enough if you know what your doing.   Read the rest of this entry »