Posts tagged Small Business Marketing
Your Sales Letter – 7 Essential “Must Haves” In Your Sales Letter
Dec 14th
Your sales letter (or sales pitch) can make or break your marketing campaign. Before you create a single ad, whether it be a post card flier, a telemarketing sales pitch, an email letter, or a 30 second TV or radio commercial, create the perfect sales letter first. Once it’s done, you will have a strong template from which you can adjust for any type of marketing medium.
1. Identify the prospects problem (hook them).
Imagine your prospect giving you 5 seconds to keep his attention. Don’t waste the precious time doing anything other than expressing the problem. There is a difference in identifying the problem and relating to the problem (see must have #2). Expressing the problem is done by writing a catchy headline. It’s your chance to keep the prospects attention for an additional 5 seconds. What we’ve accomplished so far is “the hook.” Now lets start to reel them in closer.
2. Relate to the prospects problem (comfort them).
Now it’s time to relate to the prospect by personally relating to his problem. This may sound confusing, but trust me, it’s not. Here, you need to express that you’ve had the same problem; that you know what it’s like to be in the same situation. Be creative here and make sure you talk in the past tense. You “had” the problem, now your going to introduce the solution, which leads us into must have #3. Read the rest of this entry »
Small Business Marketing – 6 Business Marketing “Must Dos” During Hard Times
Dec 11th
Times are hard and marketing in general is not an easy task. Here is a “modern” list of marketing facts to not only get you through the hard times, but also stay ahead of your competition.
1. Market hard when times are tough.
Across the world, during these extremely difficult financial times, our clients are reluctant to spend money. Don’t cut your marketing budget. When your clientele slows its spending, market more to increase your client base. I relate decreasing a marketing budget in times like this to cutting back on bait when the fish aren’t biting. You need to maintain or even increase your marketing expenses. Add in some creative tactics to present your sales pitch and catch more fish.
2. 7 is the number of completion.
Zig Zaggler along with all the sales gurus will tell you, it takes 7 impressions to make a sale. In all of my marketing campaigns, I have to say it’s true. If your sending out post card mailers, buying television commercial slots or simply cold calling, you need to calculate into your plan whoever is listening, you have to push it to them 6 more times. OK, that’s easy enough if you know what your doing. Read the rest of this entry »
