Posts tagged small business
Small Business Marketing – 6 Business Marketing “Must Dos” During Hard Times
Dec 11th
Times are hard and marketing in general is not an easy task. Here is a “modern” list of marketing facts to not only get you through the hard times, but also stay ahead of your competition.
1. Market hard when times are tough.
Across the world, during these extremely difficult financial times, our clients are reluctant to spend money. Don’t cut your marketing budget. When your clientele slows its spending, market more to increase your client base. I relate decreasing a marketing budget in times like this to cutting back on bait when the fish aren’t biting. You need to maintain or even increase your marketing expenses. Add in some creative tactics to present your sales pitch and catch more fish.
2. 7 is the number of completion.
Zig Zaggler along with all the sales gurus will tell you, it takes 7 impressions to make a sale. In all of my marketing campaigns, I have to say it’s true. If your sending out post card mailers, buying television commercial slots or simply cold calling, you need to calculate into your plan whoever is listening, you have to push it to them 6 more times. OK, that’s easy enough if you know what your doing. Read the rest of this entry »
Business Credit – Start Establishing Business Credit Yourself
Dec 9th
There is an overload of internet based companies dominating good information about how you can establish business credit. Promises and guarantees of up to $500,000 in unsecured business credit lines are presented as if it were an easy task. Truth be told, actually three truths be told, they are correct and they can achieve these results for you easily.
The problem is, they charge on upwards of $2,500 just to enter their programs. And as they act on your behalf and gain more credit lines, you are charged a percentage of the total amount and your small business is responsible for paying off the piece of pie they take.
Can you imagine, the debt you’re creating before you get to utilize a single dollar? $500,000 in business credit lines can cost your business up to $100,000 in debt before you even get access to the funds.
I’m a firm believer in using other people’s money (OPM) to take risks with, but getting it and then giving it away is mind boggling to me. Earlier I mentioned three truths and I’ve only covered two.
Let’s put at serious end to that right now! Read the rest of this entry »
